Sale season started this year on 3 January. It will last more or less (depending on the whims of the individual shopkeeper) until the end of February. Stores mark down their wares anywhere from 20% to 75%. Controversy always arises around the issue of the TRUE NATURE of these discounts. Every year some merchants are found to have raised the supposed "full price" so as to offer what seems to be a fantastic discount, but, in fact, is not such a great deal.
These photos were taken in the town center. Here I would imagine that merchants are doing their best to offer honest discounts as they are under great duress from the competition created by the large new shopping center on the edge of town. During the past few weeks the traffic around the mall has been so bad that cars are even backed up onto the highway.
The Sky over the Timmelsjoch
7 hours ago