Step two, you soften it up by throwing it repeatedly against the rocks. Your serious octopus fisherman will have already killed it by biting it between the eyes.
Step three, you agitate it in a plastic bag with some sea water until it releases a lot of white foam and its tentacles curl up. Traditionally, this phase of the process was done in a wicker basket.
Step four, lunch is served. At this point, Signor Sergio kindly offered me a bite (which I declined!). Raw octopus is considered a real taste treat here, and you gotta admit it, you don't get your seafood any fresher than this! Animal lovers and vegetarians, please don't hate me...I'm not promoting this process, just documenting!